Category Archives: Marketing

McDonald’s to sell a McVegan burger in Europe

McDonald’s is going vegan.

The fast food chain plans to start selling a McVegan burger in hundreds of restaurants across Sweden and Finland starting on December 28.

The sandwich, which has already been tested at a handful of McDonald’s locations in Finland, consists of a soy patty, bun, tomato, lettuce, pickles, onion, ketchup, mustard, oil and an egg-less sandwich sauce.

“Like our other burgers, the McVegan is tasty and has a good texture,” said McDonald’s (MCD)spokesperson Henrik Nerell.

The meatless burger, which was developed in partnership with a specialty Norwegian food company called Orkla, could help the American chain capitalize on increased demand for vegetarian and vegan foods.

McDonald’s said the burger will be on its permanent menu in the two countries, a response to “more and more” people wanting to eat “plant-based food” that is better for the environment.

“As the main ingredient is plant-based, the McVegan is considered to have a smaller climate impact,” McDonald’s said. Livestock farming is responsible for around 14.5% of global greenhouse gas emissions, according to the UN.

Mikael Malkamaki, a 24-year-old student who tried the McVegan during its test run in Finland, said he was impressed by the taste.

“I would say it tasted like a normal, regular hamburger,” said Malkamaki, who is concerned about the environmental impact of meat. “I would seriously try the McVegan again because there wasn’t such a big difference between the burgers.”

McDonald’s isn’t the only food company to jump on the vegan diet, which involves cutting out all meat, milk, eggs and animal products.

Nearly 10% of new food launches in Sweden this year were vegan items, according to research firm Mintel. That’s up nearly eight-fold from 2012.

Nestle (NSRGY) announced in September it was buying the specialty food company Sweet Earth, which makes vegan and vegetarian burritos and burgers.

“As many as 50% of consumers now are seeking more plant-based foods in their diet and 40% are open to reducing their traditional meat consumption,” Paul Grimwood, CEO of Nestle USA, said at the time.

Global sales of vegan-labeled foods increased by nearly 8% last year to $12.8 billion, according to research firm Euromonitor.

GREAT! I will return!!!

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Subway chooses STI for European logistics

LogisticsManager.com

STI UK acts as the European control tower, managing the supply chain of the sandwiches across Europe with the exception of STI Sweden.

The contract will be on behalf of STI’s client IPC Europe, an independent purchasing organisation for Subway franchisees.

“Our European network gives us the possibility to serve Subway’s various regional markets quickly and efficiently”, said Roy Evans, business development manager at STI UK. “STI Freight Management’s dedication to quality and the diversity of its available equipment are some of the elements that make the organisation so attractive to IPC Europe.

“Our aim is to be more than just a transport service provider. We see ourselves on the journey to becoming strategic partners, always looking to foresee and offer solutions to IPC Europe’s logistical challenges.”

Moody’s: Amazon still far from ruling retail

From Amazon’s Prime membership numbers to its entry into the grocery space to its retail “dominance,” Moody’s analysts led by Charles O’Shea tackled some widespread assumptions about the e-commerce giant’s place in the world in a recent report emailed to Retail Dive. Amazon did not immediately respond to a request for comment.

Analysts with the bond rating agency noted that, though Amazon dominates online sales, those sales account for just 10% of the industry as a whole. As for its recent acquisition of Whole Foods, the analysts wrote, “We believe it’s a big stretch to say — as many in the market have been doing — that Amazon will dominate food retail, and some have said this will happen within two years.” They pointed out that Amazon, even now with Whole Foods in the fold, controls only a $20 billion piece of an $800 billion market for food sales in the U.S.

O’Shea and his fellow analysts also called into question oft-cited estimates of Amazon’s Prime membership at 85 million, which they call “seriously overstated,” “highly improbable” and made “in the absence of any real guidance from the company itself.” Moody’s analysts, based on an evaluation of demographic data, think the figure for Prime members is closer to 50 million, well below Costco’s total of 86.7 million members.

RetailDive.com

Artificial Intelligence in Brick and Mortar Retail

Retail Law Advisor Goulston & Storrs PC

Headlines about brick and mortar retail tend to be dominated by how these establishments are in decline while online retail is burgeoning. Fortunately for brick and mortar retailers, their demise is not preordained since tools from the online retail universe may also help them succeed. One such tool is artificial intelligence (AI), which is expected to grow rapidly in the next few years.

Online retail is able to target customers easily because of the large data collection that occurs with every transaction. However, brick and mortar retail establishments may employ various AI tools to collect data to tailor in-store shopping experiences and target consumers. For example, video and/or audio surveillance can be used to track shopper activity in stores, and stores can then predict customer preferences and behaviors by analyzing and conglomerating in-store surveillance. Such surveillance methods can use facial and/or voice recognition software to analyze facial and voice expressions to understand how customers react to particular products or experiences.

Robots are another AI tool that may help brick and mortar retail compete more effectively with online retail. Robots may enhance the physical shopping experience in many ways. Humanoid robots can be deployed into retail establishments to greet customers, answer questions, and guide them through the store. Lowe’s has piloted a robot program at its Bay Area stores, where robots help customers search for products and guide them in the stores. Also, robots are being used and expanded to check and resupply inventory, deliver products, and assist with checkout and payment.

Finally, the collection of sales data can help retailers personalize a customer experience and ultimately help increase sales – whether in-store or online. Data can be collected online and then used in stores, or data collected from a customer’s previous visit can be used to enhance his or her next visit to a bricks and mortar store. “Machine learning” can discover patterns in a customer’s behavior and then make suggestions or produce incentives, such as instantly printing coupons for products that are likely to be desirable to an individual customer. The same data collection can be used to better tailor inventory, customize shopping experiences, adjust pricing, and refine product selection. While all of these techniques are equally useful online retail tools, their utility in the bricks and mortar environment may help these physical establishments remain competitive with their online counterparts

I Was Invited To Buy “DRONE INSURANCE”!

No I do not usually look at email advertisements.

Before I clicked on “SEE MORE”, I tried to imagine what I needed drone insurance for. I thought it was a delivery person who was PO’d at me because I am very difficult to deliver anything to.

I live at the same address as about 50 other people. Yes I have a mailbox with my name on it, but many things (like checks) sometimes need a signature. The difference between me and the other 50 people at my address is location. They all live in a 6 story building. I live in a “cottege” at the end of the entrance corridor in a big courtyard surrounded on three sides by 6 story appartments.

Yes, they usually call my cell phone (usually when I am busy writing or washing my hair or cooking).

Nobody has tried a drone on me yet! I have a 110-year old palm tree right in front of my house! Now THAT should keep most drones away without buying insurance!!!

Maybe if a drone crashed in front of my house somebody would listen to my idea: Deliver to what the French call a “relais”: a nearby store that accepts packages for people in the neighborhood. Certainly smarter than paying a delivery person to wander around “like a chicken with his head cut off”.

Finally my curiousity got the better of me and I looked at the advertisement before hitting SPAM!

It was for MY DRONE!

 

CVS Move Into Former Upper East Side Grocery Store Space

The Upper East Side will be getting another CVS pharmacy, as the retailer reportedly signed a lease to occupy space formerly home to a grocery store on the corner of East 86th Street and Second Avenue.

CVS plans to open a 15,649-square-foot location on the ground floor of the Yorkshire Towers building by the first quarter of 201, a CVS spokeswoman told Patch. The retail space was most recently home to a Food Emporium

The pharmacy company finalized a 15-year lease to rent the space, Commercial Observer first reported. One of the landlord’s representatives told Commercial Observer that CVS was eager to rent the space due to its proximity to the Second Avenue Subway.

How Retailers Can Stay OFF The Closing List

MultiChannelMerchant

In April, Swiss brokerage firm Credit Suisse released a report that sent shock waves through the retail universe. It predicted that more than 8600 brick and mortar stores could shutter before the end of 2017. That would make it the worst year on record for store closures. It’s the stuff of nightmares for retailers.

Whether or not you believe the Credit Suisse analysts are right, you can avoid being one of those stores — all it really takes is providing the experiences that today’s consumers demand. Movie theaters in the 1980s faced a similar environment when home video hit big. The industry feared that once people could rent and watch videos at home, nobody would pay to go to a theater and they would all go out of business.

In April, Swiss brokerage firm Credit Suisse released a report that sent shock waves through the retail universe. It predicted that more than 8600 brick and mortar stores could shutter before the end of 2017. That would make it the worst year on record for store closures. It’s the stuff of nightmares for retailers.

Whether or not you believe the Credit Suisse analysts are right, you can avoid being one of those stores — all it really takes is providing the experiences that today’s consumers demand. Movie theaters in the 1980s faced a similar environment when home video hit big. The industry feared that once people could rent and watch videos at home, nobody would pay to go to a theater and they would all go out of business.

Integrate Ecommerce and POS inventory
Omnichannel shoppers see no difference between your ecommerce and POS offerings and neither should you. Make every store’s inventory visible to online shoppers so that you can take advantage of the “buy online, pick-up in store” model. Integrated ecommerce and POS inventory management systems show real-time availability so consumers do not face unexpected out-of-stocks at brick and mortar locations. If an item is not available at the customer’s selected store, provide fast and free transfer from another store.

Use brick and mortar stores as fulfillment centers
Every physical store should also double as a fulfillment center for web orders. This opens up every item in inventory to sales from any channel and reduces time in transit for ecommerce orders. Orders that are automatically routed to locations closest to customers can reach front doors faster than from a central warehouse, often overnight or within two days without incurring express shipping charges.

Go mobile
It’s official — mobile internet usage has surpassed desktop traffic. If your website does not display properly on mobile devices, you’re missing out on a huge number of consumers. But just displaying properly is no longer enough. Navigation, inventory visibility and checkout must all be optimized for mobile users. This has massive benefits for brick and mortar as well when customers on the go can locate items in your stores; they may even make purchases from inside a competitor’s location.

Automate ordering with vendors
The long-time promise of just in time inventory management finally eliminated worries about out-of-stocks. Set minimum and maximum thresholds for SKUs and let your retail management platform automatically order the right amount of inventory from suppliers at the exact right moment. When you know every product you sell will be automatically replenished before it sells through, you do not have to keep as much inventory on hand and can open up shelf space for additional offerings likely to attract customers. You also don’t have to worry anymore about selling out on popular items and sending frustrated customers home empty handed.

Empower every employee as a checkout
One of the worst things that can happen in a store is when customers with intent to purchase leave upon seeing long checkout lines, or can’t find anyone to take their money. The in-store experience must be as smooth and easy as it is online — consumers are no longer willing to wait. Arm every employee with a tablet loaded with mobile POS software so they can complete transactions, look up inventory, and place customer orders from anywhere in the store.

Personalize direct marketing to customers
Target individual customer segments with the offers most likely to appeal to them through marketing automation. Integrate online and POS customer data to segment personas effectively and send promotions that are personalized to known preferences and likely to bring customers into stores. Specific behaviors should trigger customized messages, and look for opportunities to leverage ecommerce and in-store offerings. For example, an abandoned shopping cart may trigger a reminder message that could also include a note like, “this item is also available at your nearest store, would you like us to hold it for you?”

Expand inventory exponentially with drop shipping
Drop shipping today does not resemble what it looked like 15 years ago. Many vendors offer drop shipping that can use your branding and fulfill lightning fast. Offering items for sale that you do not have hold in inventory opens up your website to endless opportunities and it can also be integrated into “buy online, pick up in store.” Give customers the option of having the item sent to their homes or to their nearest store with no shipping charges. If they select a store, simply have the vendor pack the item along with your next regular order.

The next time you see a headline about a retailer closing stores, refer back to this list. It will become clear that one of the major reasons the merchant is in trouble is because it is not responding quickly enough to the changing demands of modern consumers. Provide the experiences today’s empowered shoppers expect and you will have much less to fear from predictions of impending doom.

Transit agencies use ‘Pokemon GO’ to encourage ridership

The Los Angeles County Metropolitan Transportation Authority (Metro) and other transit agencies are using the “Pokemon GO” game to encourage public transit ridership.

Several of Metro’s rail stations serve as “gyms,” where players of the game can train and battle Pokemon, the agency announced this week. Additionally, many stops serve as “Pokestops,” where players can gather equipment needed for the game.

“For those of you who aren’t too keen on walking long distances, Metro buses and trains are a good traffic-beating option with many stations near the type of community gathering places favored by the game,” Metro officials said in a press release.

Additionally, the agency created a Twitter handle dedicated to updates about the augmented reality game, which requires players to walk around their environments to capture virtual creatures.

However, Metro cautioned players to remain alert and aware of their surroundings while playing the game. On Twitter, MTA New York City Transit (NYCT) and several other agencies have issued similar warnings.

Meanwhile, Houston’s Metropolitan Transit Authority of Harris County, Miami-Dade Transit and others also sent out tweets encouraging Pokemon GO players to use transit to catch Pokemon.

Flagler Global Logistics From Latin America to your table

Flagler Global Logistics processes perishables from Latin America for the Southeast

Company says patented fumigation and “cold-chain” processes add shelf life to fruits and vegetables

Company’s success opens up Miami as an alternate distribution hub for Latin American exporters

Tired of seeing moldy blueberries, decaying grapes or wilting asparagus in your refrigerator?

Dave Bouchard, president of Coral Gables-based Flagler Global Logistics said that the patented fumigation process his company uses on imported fruits and vegetables, plus careful temperature and humidity control, can add up to 10 days of shelf life to products at retailers — and in your fridge.

“Our system is designed to receive, process, fumigate, pack and ship perishables as quickly as possible with strict temperature and humidity control,” said Bouchard during a tour of the company’s 114,000-square-foot, state-of-the-art South Florida Logistics Center near Miami International Airport. He took over the company earlier this year, after previous stints as CEO for DB Schenker Logistics for the Americas and as an executive with Ryder System.

“Consumers benefit from longer shelf life and lower costs,” he said.

The fumigation process is a key part of 3-year-old Flagler Global’s success, Bouchard said. So too are the company’s strategic location — near MIA, rail lines and highways — and newly installed equipment that speeds processing time, he said.

Flagler Global was set up by its parent, Florida East Coast Industries (FECI). Building on its expertise in intermodal transport (Florida East Coast Railway — FEC — is an affiliate) and its extensive real estate holdings (like the land where Flagler Global’s logistics center is built), FECI decided to invest millions in the venture.

 

Washington state DOT seeks input on rail-car program revival

The Washington State Department of Transportation (WSDOT) is seeking information from railroads and intermodal logistics companies to help determine if the department should revive the the former Washington Produce Rail Car program.

The department last week issued a request for information seeking proposals from parties interested in restoring the program. The deadline for submissions is May 2.

Federal funding may be available to support the program, but input from the freight community will help the department determine if it should pursue such funding, WSDOT officials said in a press release.

“Both the number and quality of submissions is important to this process,” said WSDOT Freight Rail Policy and Program Manager Chris Herman. “We’ll be looking at the level of demand, as well as assessing the experience of each submitter in managing temperature-controlled fleets and meeting strict service requirements for perishable shipments.”

The Produce Rail Car program originally launched in 2006 with federal and state funding. The program was suspended in 2012 when several private companies were expanding in the market.