The BIG “Last Mile” of Home Delivery


Since last week all the news has been about Amazon and Whole Foods merger. Jim Cramer on CNBC-News has pushed “buy at home” like crazy. Just recently Wal*Mart announced that employees will be making deliveries.

Sounds great if you are “in” to home delivery. Basically, I am not. These hoards of delivery people choke our narrow streets. Besides, I live in a house that is not “deliveryman-friendly”. We are “set-back” from the street in a “cottage” surrounded by 6-story buildings. It is a great place to live but not great to tell someone how to find it.

I like the idea used by a small appliance company: it is called a “relais”(like in “relay). It set up a relais in a neighborhood. You get an electronic message your purchase is in the relais…..not a harried delivery person with a truck triple-parked calling your phone. You give up what you are doing and just walk out to the street. The Relais is great: you go out on YOUR time.

As you can tell, I am not a great fan of home delivery. Certainly not a fancy meal. I would rather go to a place like Stew Leonard’s “The Disneyland of Dairy Stores”.

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