I influence anybody who is able to get through the chaos of my first impression.
How can acting like a chameleon help you win the game? Can picking a proximal peer help you move others to act on an important matter? Today’s Daily Dose, shared by Fight Mediocrity, is a book review of Invisible Influence by Jonah Berger. Check it out below:
Invisible Influence: The Hidden Forces that Shape BehaviorJonah is a PhD and marketing professional turned best-selling author. Jonah uses behavioral sciences and concentrates his work on human decision-making; his first book Contagious was an awesome study on what makes things popular in our culture. Connect with his work via his site, and on Twitter.
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