It was an intimate event hosted by the Piaget team at the swanky Beta Bar. A VIP and media launch party to introduce the Polo S – a new generation of the iconic Polo Watch – to the Australia market.
With vintage Pol Roger flowing; oysters and scallops circulating.., we spotted guest, Myer and Jaquar Ambassador; TV presenter Kris Smith among this glamorous crowd.
‘Play a Different Game’ was the message, and why? Well, let’s revisit 1979, when Swiss watch maker Yves G. Piaget designed the original Polo Watch, and it was destined to be a symbol of the luxury lifestyle…
Although the Polo Watch was the ‘it’ watch in the ’80s, this once iconic timepiece was in need of an update to attract younger; hipper and price point conscious new market.
“Younger people are buying luxury watches earlier than they were before.” Says Piaget’s CEO Philippe Leopold-Metzger.
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