In posters from the era, trains were pitched to passengers as the most modern and aspirational way to travel.
With taglines in the 1970s encouraging travellers to ‘get off your wheels and on to ours’ Amtrak showcased a series of vibrant adverts depicting the freedom of the network
President Ford on an Amtrak train in the 1970s surrounded by supporters and the press
Staff members known as Red Caps at Santa Fe Depot in Fort Worth, Texas, move sacks and parcels between the baggage car and depot. Red Caps helped passengers with baggage navigate through the station; here they wear a jumpsuit introduced in early 1972 and their trademark red hats. The baggage car features the Phase II paint scheme introduced in 1975.
A color photograph showing the TurboTrain stopped at Petersburg, Virginia, during its 1971 national tour. This type of train was primarily used between New York and Boston until its retirement in 1976
Passenger service representative Patty Saunders speaks with travellers in a first-class Metroliner club car – known as Metroclub. In her role, Saunders assisted customers on the train and served them food and beverages at their seat. The first class Metroclub had roomy, individually reclining swivel parlour chairs and there was also a phone booth available to passengers