When is a commodity not a commodity? When each individual item is made to order. Not just made for the P.O. but to the specifics of the customer’s requests. With traditional supply chain practices it’s easy enough to get the order right for the specified number of items in the package. But when that package count is 1, there is literally no margin for error.
And when the delivery is made through any of a variety of channels the process of making custom products can explode into seemingly unmanageable permutations. This isn’t conjecture. The custom-made model is fast approaching as technology accelerates and provides more options and more automation.
We’re already seeing customization of household items like rugs made to match colors and patterns supplied by the customer. These can be purchased at physical stores that manufacture in the back room, or ordered online and produced either at the store or some remote facility. In some cases orders can be shipped the next day.
http://ec-bp.com/index.php/articles/editors-blog/11771-custom-delivery-at-scale
PenneyVanderbilt 
So well presented
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Delivery At Scale gets complicated!
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