The Hazards Of Kickstarter And Planning, Let’s Build


The Arts Mechanical

One hazard for a design is that once it’s released to the world, somebody, especially Shenzhen is going to try to copy it.

Yekutiel Sherman couldn’t believe his eyes.

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The Israeli entrepreneur had spent one year designing the product that would make him rich—a smartphone case that unfolds into a selfie stick. He had drawn up prototypes, secured some minimal funds from his family, and launched a crowdfunding campaign. He even shot a professional promo video, showing a couple taking the perfect selfie in front of the Eiffel Tower.

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skikbox-couple

 

But one week after his product hit Kickstarter in December 2015, Sherman was shocked to see it for sale on AliExpress—Alibaba’s English-language wholesale site. Vendors across China were selling identical smartphone case selfie-sticks, using the same design Sherman came up with himself. Some of them were selling for as low as $10 a piece…

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