Spotify surprised industry observers by becoming one of the most high-profile cloud customers for Google, which is trying to shake the image that it can’t compete with Amazon and Microsoft.
Google scored a coup with its latest big-name cloud customer — and for a company that often touts pricing as a key benefit, it was higher-level services that made the difference this time.
Spotify, the popular music streaming service, plans to migrate nearly all of its privately hosted back-end workloads to Google Cloud Platform. The firm grew to where it had to consider building its own data centers but opted against such a move due to the cost and required expertise, instead choosing Google to help expand its big data capabilities.
“Google is also the world champion at pushing little streams of constantly changing data to individual users, so Spotify is picking the perfect infrastructure,” said Carl Brooks, an analyst at 451 Research in New York.
Spotify has tens of thousands of machines across four data centers worldwide. It started working with Google about 18 months ago, and the goal is to have a “huge chunk of infrastructure” migrated to Google Cloud Platform over the next 18 months, said Wouter de Bie, big data architect at Spotify. The company serves a small group of users from the platform already.
“The main [reason] why we chose Google was their tooling for data processing and data scientists,” de Bie said. “Google is pretty much ahead of the curve when it comes to technology dealing with vast amounts of data.”