Omnichannel Marketing, Visibility and Perfect Order


One of the biggest business changes wrought by the rise of the Internet is omnichannel retailing – the ability for consumers to make purchases at any time in any place, and then have the product directly delivered to any address in the world.
This creates a major challenge for suppliers who don’t yet have fully operational EDI and automated, real-time processing. Consumers don’t just want products on demand – they also want accurate information concerning product availability, when the product will ship, and when it will arrive. Providing this information requires that the supplier’s ERP and EDI systems are integrated, and that real-time updates flow between EDI systems, the retailer’s ERP, and the customer interface.

EDI providers make much of the technical coordination easier by providing infrastructure that seamlessly connects the supplier’s and retailer’s EDI systems. This, in turn, makes it easier for perfect orders (orders that meet 20 criteria first specified by R. Wang at Constellation research) to be accomplished, with suppliers fully participating in omnichannel orders.

Visibility
Perfect orders aren’t necessary, most of the time, to satisfy consumers’ needs. But many of the criteria are crucially important. Just as visible, real-time order tracking is vital for omnichannel sales, the same visibility for all orders can work wonders in getting orders perfect (or close to it).

EDI Made Simple: A New Approach
This paper will present a clear, simple path to successful implementation of a highly productive and profitable EDI initiative in your company. If you’re about to bring EDI into your processes, this brief will help you avoid the potential pitfalls encountered when approaching it without this guidance. If you’ve attempted to implement EDI already, you’ll likely recognize at least some of the problems we describe, and gain from our explanations on how to avoid them.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s