Guess What? A “Traditional” Retailer Might Beat Amazon and Google at “Same-Day Delivery”


Much has been made of Amazon’s  race for same-day delivery and Google looking to cut them off at the pass. In fact, Google just revealed they have been testing their own airborne drone delivery system, dubbed Project Wing, that could deliver small items to customers. While Google and Amazon’s drones are still a few years away – these online giants are still going to need physical space from which to distribute. That’s a substantial capital expenditure.
What if then, there were a store that already had “distribution centers” all over the country from which they could offer same-day delivery right here and right now.
That store could be MACY’s
Macys
It is a known fact that they are piloting it in four markets. They are working with FedEx, UPS and eBay. They are adding all sorts  of  technology as part of the renovation of their New York City flagship store.
Got to remember, they own the “World’s Largest Store: it is not the WalMart Home Office store in rural Arkansas.
Yes, not everyone loves them (like my boss who bought a suit from them once and the threads came out); but they must have something going or they would not have lasted with all the competition.

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