Apple‘s business plans always call for grand scale market penetration, but they quietly got into the car “infotainment” (buzz word for broadcast material which is intended both to entertain and to inform) sector. Now they are attracting the of attention of the automotive world — especially from Tier-1 suppliers that would directly compete against Apple.
Right now, CarPlay, Apple‘s proprietary “iOS” (operating system for mobile devices for automotive infotainment), is already showing up in cars. The “available as an option” list includes Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo. Other major carmakers are expected to put their toes in the water.
Users get to sync their iPhones with their dashboards in cars that offer CarPlay. The dashboard touchscreen has the CarPlay iOS interface so that users can email, check Facebook, navigate the car with an iPhone app; stream music, and probably other things before they are through.