The Cycle is Your Friend


A special contribution by our friend Mike Martz

Gartner’s ‘Hype Cycle’ is a pretty handy little tool. It’s not exactly Moore’s Law, but as far as providing insight into where hot technologies are in the public conversation, it does a great job. If you know where your technology sits on the cycle’s pathway, you can pretty much predict where it’s going, at least from a hype standpoint.

What the ‘Hype Cycle’ does is to track how the publicity for a given technology evolves, both quantity and content-wise, from the time it’s identified until it matures.

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