B2B data and analyzing  (The Challenge)


B2BMarketing.com states that companies have lots of data but no data destination in mind. B2B firms are now collecting more data than ever before: from social media, marketing resource management, customer resource management. But they need to have a strategy.
Business intelligence (BI) consists of software applications which analyze an organization’s raw data. The BI routine includes data mining, online analytical processing, querying and reporting. The result improves decision making, cut costs and identifies new business opportunities. BI goes beyond both corporate reporting and being a data warehouse. It is user-run rather than depending on the IT department to run. Implementation hurdles include technical (using the software) and culture shock to the users; but the biggest challenge is making sure you have clean and consistent data that users trust.


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