Business Case for Enterprise Social Networks


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How do we justify a Social Supply Chain? Companies are not going to have any MORE Information than they have now, but they will use it differently/better because of what is happening with social technologies. Much of this information is beyond the four walls, but he wall between employees, vendors and customers is falling down. Thus highly socially networked companies that take advantage will find themselves in a more favorable position and see improvements over less networked companies. This means increased working capital, decreased inventories and better service levels.
The challenge in going “social” is to copy the real-world relationships found in today’s supply chains. Take a look at Facebook. Why did they succeed where others like MySpace did not? One thing that Facebook found is that a Facebook user’s social network better reflects real-life interactions. Facebook is successful because it crashes the barriers between people who have already demonstrated the desire to communicate with each other in the real world.

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