By now, we all know that organizations are taking full advantage of social media to closely connect with customers and to promote their products and services. But several articles and studies show that social networks are now a top purchase-evaluation tool for decision makers. Professionals connect to vendors on social media sites, and a many say that social media plays a role in every stage of the acquisition process. Just IT spending is expected to reach more than $3.5 billion this year. Influential buyers seek as much useful–and current–information as possible. They chat with peers and vendors who can help them make the right choice.
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