Social supply chain is using “social media technology” all across the entire supply chain : from supplier’s suppliers to customer’s customers. It means integration of social media technologies (collaboration, sharing) to connect and encompass the participants across the whole supply chain.
The customer-facing side of companies is getting busier. Customers use social media to connect with their peers from a marketing standpoint to promote and advertise their services and capabilities. Social media is now particularly important in customer service environments. Consumers are able to communicate with customer service departments through Twitter and Facebook.
In the supply chain, companies have begun using social media to work with suppliers, vendors and customers. As an example, they can have discussions on issues and arrive at a concensus.